Internet provides unlimited opportunities to earn money. One such money earning mode through internet is Google AdSense Program. This is a regular method that is adopted by many to increase their revenue. The important thing is that, it is free to join in Google Adsense program. You start earning money when the user clicks on the advertisement.
Google AdSense is ideal for small and medium websites to generate revenue free. So, using google’s advertising program you display advertisements in your site and when a user clicks this ad, you will get payment. The rate of pay per click differs and totally depends on the size and color of the advertisement. So, know where to place these ads in your website to get best clicks.
1] Gather information on Google Adwords in the search engine. Find out which is the right place to put the ads. It is always good to place the ads either above the content or the blog post. Always be careful while selecting the title for your post. Some people derive the title attracting customers to click the advertisement placed above the content. Then google may ban your website from this program permanently.
2] Google loves the ads placed in the skyscraper format. The ads placed in the right hand side of the web page will create great impact. Google targets the ads that are created with simple design. To get better clicks, place only one ad per page.
3] Include keywords in every page of your website. By driving more traffic to your website, you can increase your revenue.
4] Increase the value per click. Even though you cannot do it directly, you can use some ‘expensive’ keywords and attract audience. The competitive keywords will fetch you good ranking in the google adsense program.
5] Do not leave any text below the tile violating the google’s guidelines. You are not supposed to leave tags carrying messages such as ‘ads by’ date etc. If your website violates the rule and found guilty by google, your website will be banned from using google adsense program.
6] Some of the effective places where you can place ads to get good amount of clicks are: left hand side border, below the navigational bar and at the bottom of the web page. People read the contents of the web page from left to right or from top to bottom. So, placing advertisements in such places will give clear view to the user.
7] Most of the web developers insist you to keep your text color in green or blue. But, there is nothing special in colors. You should test different color combinations and find out which one works great. Some time colors matching your website will have good effect. So, only trial and error will work.
So, you should implement some basic strategies in your website. Firstly, your website should be created with good and simple design. Secondly, it should be contain keyword and informative content. Finally, you should place the ad in the right place as mentioned above. At last you need to test this combination and find out whether it works in your favor or not. So, once you get the best combination you should follow the same style.
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