You ve bought your domain name. You ve haggled with a web designer but now your basic site is nearly online. So, what are you going to put in its pages?
Most sites consist of about four basic pages: Contact us, Index, About Us, and What We Offer. To attract more attention, site owners realise they have to get more content. This is usually video, software, images or articles. It s article commissioning we ll be talking about here.
Commissioning articles is the simplest way to get more traffic and thereby more customers. You put up an article about your widgets. You can have sales pages, reviews, how to s and technical specs. Customers like these and search engines do too. You re giving the impression that you are an authority on what you re selling.
So how can you get some good articles done, quickly?
Answer: Find a web content writer. Preferably one who knows SEO (search engine optimisation).
It s no use having great articles unless search engines can also figure out that you are an authority on what you re selling. So a writer who knows SEO is essential. He can make sure your article has just enough keywords in it to rank for its topic but not so many it suffers an over optimisation penalty. What s that?
An over optimisation penalty is where a search engine algorithm thinks a webmaster is trying to fool it by cramming a web page with keywords. So it pushes that page to the back of its search engine results pages (SERPs).
So, where to locate such a writer?
Answer: Via forums, search engines and freelance websites. _This_ site can probably rustle up a few, too!
Freelance sites are particularly good as they include ratings of writers. The more happy clients a writer has, the better his ratings. But be careful! Many SEO content writers are used to churning out boilerplate articles. This is what webmasters want. These are mediocre articles which fill up a page with text about a keyword but read poorly. They re dull. They don t get the reader squirming in his seat with excitement.
This is not the writer s fault. Many site owners got the idea that 300 articles, on 300 keyword subjects, were better than 30 great articles on 30 choice keywords. And they were. For a while.
Also, foreign writers won t know local colloquialisms: the kind of things you pick up living in a country. Their work will be a little, or very, stilted. Years studying English as a foreign language in a local college won t make a Pulitzer Prize winner out of a foreign national. They will produce OK but not oustanding articles.
The problem is Google is getting better and better at winnowing the wheat from the chaff. It s looking as user behaviour. If people only spend 2 seconds on your page and click away, that looks bad. There s also the future value of your websites. An me too site with 30,010 duplicate articles is worth a lot less than a commercial, niche website with 300 unique, on topic articles.
For future profitability, you need great articles.
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