The importance of blog from SEO point of view is quite enormous but not all web users or webmasters are aware of this. It is rather a little bit surprising that many still ask if it is really necessary for them to have blog in their extension since their website is somehow established. If you are among those who are asking whether they should create a blog on an already established site, I will advice you to go ahead and have the blog created but not before you take care of certain considerations.
Search engine optimization or SEO is always an interesting topic for an average webmaster and part of why blog is recommended is because the search engine values the blogs for lots of unique reasons.
The first important factor while search engine fall in love with blogs is because of the frequency of posts in the blogs than in static websites. So if you considering creating a blog, ensure that you have enough time to be making consistent post in it because your blogging effort will be in vain if all you do is post few articles on your blog and leave it for months. Apart from search engines that will continue to reward your blogging effort with good age ranking if you consistently post fresh article in your blog, you may start loosing some of your visitors too if they cant find new posts to read in your blog. So the benefit of consistently adding fresh and new posts to your blog is two sided.
Some had written that posting quality articles once a month is enough to keep the page ranking of any blog. This is a mere wishful thinking that is very far from being truthful. The recommended blog post frequency is at least three times per week and nothing less.
Blog started as just a a form of online diary where people talk about personal issues but the need to constantly add new information to sites which is not as easy in the regular website, made it necessary for people to have a second look at blog. The second is that it was discovered that while the information on the static website can’t be changed at will, it is easier to freely add opinions and information on a blog. This was how blogging took up a commercial posture and it hasn’t looked back since.
The other good part of having blog is that once you start having the required traffic in your blog, you can easily mention your products or services in your blog posts or even give links to your main websites. This will be made possible if you make sure that your blogs posts are keyword rich.
It is also important to mention that blogs are far easier to create than an average website. It is common today to have a blog created in five minutes and start posting for the world. to read. The choice is yours but it will benefit your online business to an SEO friendly blog.
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