A website that aims high positioning and high volume of traffic should design and modify their website with the result yielding process called search engine optimization or SEO. SEO has two faces, one is on page SEO and the other is off page SEO. This article will analyze both the SEO and explain how they work.
Onsite SEO
Onsite or On page SEO – this means tweaking the site with some SEO strategies within your site. This tweaking is necessary to seize the attention of search engine spiders. Some of the onsite SEO tips are summarized below:
* Targeted Keyword
The targeted keyword should be used in every web page of your site in the content. The keyword should also be included in meta tags, header tags, title tags etc. The keyword should be evenly spread over the content. For best results do not add more than 3 of keyword for every hundred words. Keyword should appear in the first line and in the concluding sentence once. The keyword concept is followed to generate traffic and better the ranking in search engines.
* Importance of Privacy Policy, Disclosure Policy and About Pages
All the above three are necessary for the websites to get higher rank in the search engines. It is easy to create privacy policy and disclosure policy as you have free to use templates in the internet which can be copy and pasted.
The About Page is nothing but a webpage in your site that explains the nature of your business, your products to the audience.
* Never steal the content
The content you post in your website should be original. The websites that duplicate contents will be treated as spammers by the search engine robot. If you are not well versed in creating an impressive content, you can get the assistance of a professional.
Offsite SEO
Offsite SEO is driving traffic to your site through other sites, blogs, etc. Offsite SEO is the one that is done outside your site to generate traffic to your site.
* Effective Backlinking
Backlinking is the cheapest offsite SEO which can generate good traffic and sales, if used wisely. There are many websites, article submission directories, blogs, social networking sites, forums etc. from where you can create backlinks to your site. Blogs are similar to article writing, but the blog posting is not lengthy like articles. Some social networking sites like Twitter, Facebook and Myspace allow you to post your profile. You can add your contact address, business details and even your URL. Social Media sites are easy one to build links.
Backlinking can also be created through e mail marketing, Press Releases and blog commenting. Blog commenting is powerful only when you are a regular visitor to the blogs. You can easily build threads through blogs. There are numerous PR sites where you can post hot news of your company and products. The press release sites spread this news to other websites and hence it is an easy way to reach the people.
A website that uses the above onsite and offsite SEO will be seen at the top of the search engine results page.
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